When you’re a small business owner, choosing a website designer is a crucial strategic decision, as a good website can bring you more business and a bad one can drive away prospective customers. Since this decision (and your website) are foundational to your business success, selecting the right website designer is essential. Who is going to do the heavy lifting to make your website shine?
Below are some important things to consider when selecting a website designer for your project.
4 elements to consider:
- Website Designer – helps you to determine the page layout, graphics, text location and colors of your site, as well as the navigation and how pages will cross-link to one another. He may also do the actual computer programming and graphic art work for the site, or may hire out that work to a programming specialist. A Website Designer is the project manager for your site design.
- Website Programmer – takes the design from the Designer and creates the code to make the site run. She is also responsible for all the technical stuff that happens behind-the-scenes to make sure the site works properly for your visitors.
- Graphic Designer/Artist – creates or choose the graphics for the site, including page layout, colors, logo, photos, illustrations, etc. Think of this person as the “visual artist” who creates the brand image for your site.
- Internet Marketing Consultant – helps you to determine how your website fits into your overall marketing strategy, and how to get more traffic and sales from your website.